If you monetize your site with AdSense, you may be doing yourself a disservice by staying with the default blue and white color scheme that Google uses for all AdSense ads. There is no hard and fast rule for the best performing AdSense color scheme. However, I find that the best strategy is to use a color scheme that looks like it fits in with your site. Online advertisements have been around since the beginning of the Web, and readers have subconsciously trained themselves to ignore anything that screams, “I am an ad.” To give your AdSense ads the best chance of being clicked, readers have to actually look at them. Try to select a color scheme that encourages this without detracting from the experience of visiting your site.
Changing the Colors of an AdSense Unit
Finding the hex code for a color on your website using Photoshop Elements:
Don’t be afraid to experiment with many different color combinations for your AdSense ad units. You will most likely find that what works for one site does not necessarily work for the other. You might find that you receive the highest CTR on one site with a perfectly blended AdSense unit, whlie another website works best with an ad that pops a little. The general consensus, however, is that you should generally make your border and background the same color so that the ad does not appear to have a border. Perhaps this is because the border around an AdSense ad unit makes it feel disconnected from the rest of the site, contributing to the normal psychological tendency to ignore obvious website advertisements.