How to Exclude Certain Ads from AdSense

How to Exclude Certain Ads from AdSense

Unfortunately, Google does not currently show AdSense publishers the value and CTR of the specific ads that appear in AdSense blocks. However, you may occasionally see an AdSense ad on your site that you are certain will not interest your readers. For example, two websites called Groupon and LivingSocial have recently mounted massive campaigns through AdSense/AdWords, and their ads for local discounts and coupons appear on a large variety of websites unrelated to those products. I was fairly certain that readers of my websites would not be interested in these ads. Thankfully, Google provides an easy way for publishers to prevent certain ads from appearing in AdSense blocks on their websites.

  1. Navigate to the AdSense website and log in.
  2. Click the “Allow & Block Ads” tab at the top of the page.
  3. Click the “Edit” link next to “Advertiser URLs.” Note: Google also allows you to exclude certain sensitive ad categories from AdSense, such as politics and “get rich quick” ads. Click the “Edit” link next to “Sensitive Categories” to do this.
  4. Click the “Block New URLs” button.
  5. Click the drop-down menu next to “Properties” and select the AdSense property that you would like to exclude the add from appearing on. For example, you might want to exclude the ad from appearing on your websites (AdSense for Content), while allowing it to appear on your parked domains (AdSense for Domains). To block the ad completely, click  “All.”
  6. Type the domain of the website that you would like to exclude, such as “example.com.”
  7. Click a radio button to indicate why you want to block the ad from appearing in your AdSense blocks, such as “Bad fit with site.”
  8. Click the “Block Sites” button.

It can also be useful to block certain AdSense ads from appearing on your site if those ads are for merchants that you advertise as an affiliate. A sale through one of your affiliate links would likely be more lucrative than an AdSense click, so you would not want these ads competing for your readers’ attention.



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