Perhaps you have heard of the term “banner blindness” with regard to online advertising; people, in general, simply don’t like being advertised to. As a result, they tend to ignore the areas on websites where ads are likely to appear. Often, people do this without even realizing it. Although your WordPress theme has a big, beautiful sidebar that looks like the ideal location for a large AdSense unit, the fact is that some readers equate sidebars with advertisements and never look at them at all. The heat map below shows an example of this — it tracks the eye movements of a typical Web surfer. Notice that they only concentrate on the main content of the post; their eyes barely travel to the sidebar at all.
For some websites, a solution for this is to put an AdSense block where you know your readers eyes will be — right in line with the content. If your website uses Elegant Themes for its WordPress theme, this is particularly easy to do. Most Elegant Themes templates place an image thumbnail in the upper-left corner of each post; simply remove the thumbnail and put the AdSense block in its place. Getting the text to wrap around the AdSense block is a simple matter of adding an extra couple of lines to the AdSense code.
Note: You can adapt these steps to wrap the text around an AdSense unit with virtually any WordPress theme.
This puts the AdSense unit in the upper-left corner of your WordPress posts, while the text wraps around the right. To reverse this, use the code “<div style=’float:right; margin-left:10px;’>” instead. You can also modify the number of pixels between the AdSense unit and the content, but don’t make the number too small or you’ll compromise the appearance of the content. If this code does not give you the results that you are looking for, use the code “<div style=”margin: 10px; float: left;”>” or “<div style=”margin: 10px; float: right;”>” instead.