Each new theme from Elegant Themes includes a generic logo to illustrate the overall look and feel of that WordPress theme. However, the first thing you are going to want to do after installing the theme is replace the logo with your own. Because I have no artistic ability whatsoever, this is something that I particularly like about Elegant Themes; each theme includes an image file for Photoshop, which you can easily edit to include your own text. This allows you to create your own website logo in mere seconds.
Update: You can now upload your logo directly through the Elegant Themes ePanel interface. Click the “Theme Options” link under the “Appearance” menu on the WordPress dashboard. Click the “General Settings” tab on the left, select the “General” tab on the top of the menu and then click the “Upload Image” button under “Logo.” This allows you to skip connecting to your server with an FTP client. If you do not see this option, download the latest version of your theme from the Elegant Themes website.
Note: For this process I use Adobe Photoshop Elements, which is the least expensive version of Photoshop that I am aware of.
1. Navigate to the “Photoshop Files” folder after extracting the downloaded theme from Elegant Themes.
2. Open the file “logo.psd” in Adobe Photoshop Elements.
3. Click the T-shaped Text icon on the left side of the window, and then click the logo. You should now see a blinking cursor. Note that some Elegant Themes logos use premium fonts that must be purchased from Adobe. If you do not have the matching font installed on your computer, Photoshop Elements will automatically substitute a font that looks similar.
4. Press the “Backspace” key to back over the original text, and then type the new text that you would like to use.
5. Click “File,” and then click “Save As.”
6. Click the drop-down menu next to “Format” at the bottom of the window and select “PNG.”
7. Name the file “logo.png” and save it.
8. Upload the file to the “images” directory for your Elegant Themes WordPress theme using an FTP client (I prefer FileZilla, which is free).