Craft a Compelling WordPress “About” Page

Craft a Compelling WordPress “About” Page

How do I create an “About” page for my WordPress website?

You may have read online that Google requires three pages to exist on a website in order for that site to be compliant with AdSense polcies: an About page, a Contact Page and a Privacy Policy. This is the case with many other ad providers and affiliate merchants as well. Of these three pages, the one included with every new WordPress website is the “About” page, and you are most likely going to want to modify this page as soon as possible after installing WordPress on your site.

Create a WordPress “About” Page

1. Log in to your website’s WP-Admin page (usually mywebsite.com/wp-admin).

2. Click the “Pages” link on the left side of the screen.

3. Hover the mouse cursor over “About” and click “Edit” when it appears on the menu below.

4. Type the content that you want to appear on your WordPress About page.

5. Click the blue “Update” button on the right side of the page.

So, now what we have the basics out of the way, how do you make your WordPress “About” page an engaging and compelling one? You might be assuming that a user’s basic pattern of navigation through your website will be to come in to an individual post through the search engine result pages, read the post, and move along to an affiliate link or another website. Actually, I find that if a reader really enjoys the post — and that is what you want — the “About” page is often the second one that they click.

So, with that in mind, my opinion is that the “About” page is one that you should spend a fair bit of time on. This page should provide a well-rounded overview of your website, hopefully without becoming too wordy, which should give the reader a reason to bookmark the site and continue visiting in the future.

Some of the questions that your WordPress “About” page should answer include:

  • Who are you?
  • Why did you create the website?
  • What should readers expect to find there?
  • Would you like readers to participate? If so, how?
  • If your website has a great deal of content, what should new readers look at first?
  • If the website is product-oriented, do you have a relationship with the product’s manufacturer?
  • If the website is review-oriented, what steps have you taken to ensure that your reviews are impartial?

Some webmasters might disagree with me on this one, but I also think that it is a good idea to explain briefly what your affiliate relationships are, if any, and what readers can expect to find when they click a “Jump” link. Some webmasters like to hide their affiliate links, while I prefer to make it plainly obvious that the website earns commissions from affiliate sales.



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