How do I create a WordPress post from start to finish?
Creating a post on WordPress can be as simple as typing some content, giving it a title and clicking “Publish.” However, creating a WordPress post with organization, post tags, a thumbnail image and meta tags requires a few more steps. These steps can pay great dividends in the long run, though, as they can give your post a more professional appearance and enable readers to find your content on the search engines and in your website’s navigational structure more easily. Once you have completed this process a few times, it is certain to become second nature.
Note: Most of the steps in this article apply to all WordPress themes, but the steps that refer to meta tags and adding a thumbnail image refer specifically to WordPress websites with Elegant Themes installed.
1. Log in to your site’s WP-Admin page (usually mywebsite.com/wp-admin).
2. Click “Posts” on the left side of the page, and then click “Add New.” This brings you to the “Add New Post” screen for your website.
3. Type a title in the box at the top of the page. To avoid search engines cutting the title off on the search result pages, stick to 65 characters or less (this satisfies the title length requirements for Google, Bing, Yahoo and Ask).
4. Type your content in the main area of the page. WordPress essentially functions as a WYSIWYG text editor, so this is generally self-explanatory.
5. Click a check box (or more than one) to select the category that WordPress should file the post under. If you want to add a new category, click the “Add New Category” link.
6. Click in the box under “Post Tags” and enter the tags that you would like to use to classify your post in WordPress. Place a comma between each tag (tags can be multiple words). Note that post tags are not the same as meta tags; WordPress uses post tags to help users search for posts and find the content that interests them.
7. Type a summary of your post in the “Excerpt” box. If your WordPress theme utilizes this box, the summary that you type is displayed when users browse your site. If you leave the box empty or your WordPress theme does not utilize it, users will see the first several words of the post instead.
8. Add meta tags to your post. Because adding meta tags in WordPress for the first time is a slightly involved process, I devoted a separate post to this.
10. Click the “Select Files” button. Find the image that you would like to use as a thumbnail for your article and double-click it.
11. Type a title and alternate text for your image. Because search engines do not index images themselves, but rather this embedded content, it is wise for these fields to contain the primary keyword phrase for your post.
12. Copy the contents of the “Link URL” box, click the “Save All Changes” button and close the “Add an Image” window.
13. Scroll down to the “Add New Custom Field” section of the page and click “Add New.”
14. Type the word “Thumbnail” (case-sensitive) in the “Name” box. After adding this custom field for the first time, you can select it from the drop-down menu in the future.
15. Paste the URL of the image in the “Value” box and click “Add Custom Field.”
16. Click the “Publish” button at the top of the page. Your post is complete, and can now be viewed by visitors to your website.