How to Park a Domain with Google

How to Park a Domain with Google

Domains are inexpensive to register, and if you’re anything like me, you might have far more domains than time to develop them into full-fledged websites. Until you do develop a domain, though, the only thing waiting there for your visitors is “Page cannot be displayed.” Google AdSense for Parked Domains allows you to host your undeveloped domains with Google. If a person loads your domain, they will see a selection of AdSense advertisements, and you will earn a portion of the proceeds when ads are clicked.

Before parking a domain with Google, check to make sure that the domain name complies with Google’s AdSense for Domains policies. Your domain name can’t involve anything illegal or pornographic, can’t reference gambling, drugs, or alcohol, and can’t be a misspelled version of someone else’s domain name. Read the full list of policies to make sure that your domain name qualifies for parking with Google.

Setting Up Google AdSense for Parked Domains

If you’d like to follow along, take a look at Google’s instructions for pointing a domain to Google’s servers.

  1. Navigate to the AdSense website and log in.
  2. Click the “My Ads” tab at the top of the window.
  3. Click the plus sign next to “Domains” on the left side of the window, and then click “Hosted Domains.”
  4. Click the “New Hosted Domain” button.
  5. Type the name of the domain that you would like to park with Google. If you have multiple domain names, press “Enter” between domains to put each one on its own line.
  6. Click the drop-down menu at the bottom of the window and select the language that your parked domains should display.
  7. Click “Add Domain(s).” This returns you to the main page for AdSense for Hosted Domains. This page shows all the domains that you have added to your account. If you see “DNS Verification Pending” after a domain name, the domain is ready to be pointed to Google’s DNS servers. However, after some domain names, you may see “Policy Approval Pending.” This means that Google detected a word in your domain name that could potentially make the domain run afoul of Google’s policies for parked domains. If, after a second look at the domain name, you decide that it may not comply with Google’s policies after all, click the check box next to the domain name, click the “Actions” button and select “Remove.” If you are sure that the domain name complies, you will have to wait for Google to approve it.
  8. Log in to your domain registrar’s website. The instructions in this article are specific to the registrar BigRock.com, but the process for setting up a parked domain with Google should be similar for other registrars as long as you have full control over the DNS settings for the domain.
  9. Hover the mouse over “Domains” at the top of the screen and click “View All Orders” to see a full list of your domains.
  10. Click the link for the domain that you want to park with Google.
  11. Click the “DNS” tab.
  12. Click the “Manage DNS” button. Note that if you have previously pointed the nameservers for the domain to those of your hosting provider, you will have to click “Auto-update nameservers” to point them back to BigRock.com first.
  13. Click the “A Records” button at the top of the window if it is not already selected, and then click the “Add A Record” button.
  14. Type the “@” symbol in the “Host Name” box.
  15. Type “216.239.32.21” in the “Destination IPv4” box.
  16. Click “Add Record.”
  17. Add three additional A records, using the “@” symbol in the “Host Name” box each time, and the following three IP addresses: 216.239.34.21, 216.239.36.21, and 216.239.38.21. Note that it is always a good idea to consult Google’s parked domain instructions to make sure that these addresses have not changed. When you are finished, you should have four records listed under “List of Address A Records.”
  18. Click the “CNAME Records” button.
  19. Click “Add CNAME Record.”
  20. Type “www” in the “Host Name” box.
  21. Click the second radio button after “Value.”
  22. Type your full Google AdSense publisher ID (shown in the upper-right corner of the AdSense page) followed by “.afd.ghs.google.com.” Your publisher ID begins with the letters “pub” and is followed by a long string of numbers. When this field is entered properly, it might look something like “pub-1234567890.afd.ghs.google.com.”
  23. Click “Add Record.”

Your domain is now configured for parking with Google. Note that visitors to your domain will not begin seeing ads until the DNS change has a chance to propagate, which can take anywhere from a few minutes to a few days. Be patient.

Google also has a simpler way to configure parked domains by simply pointing the nameservers for a domain to Google. Unfortunately, this does not seem to work in all cases, and sometimes results in an error message stating that the nameservers are not registered with VeriSign. This is probably something that Google will resolve shortly.

Alternate method for parking a domain with Google:

Point your domain’s NS1, NS2, NS3, and NS4 entries to:

  • ns1.googleads.com
  • ns2.googleads.com
  • ns3.googleads.com
  • ns4.googleads.com

So, how much does Google AdSense for Parked Domains really pay?

It varies, but don’t expect to get rich. Google does not allow you to drive traffic to parked domains, which means that you will only receive visits from people who type the domain name in their browsers manually. If no one has ever developed a website at the domain, it is unlikely to receive a great deal of type-in traffic. However, parking a domain with Google can be a good way to avoid having your domains do absolutely nothing while you are waiting for the time to develop them.



Comments are closed.