Long ago, before I had ever considered running websites as a profession, I set up my first website not based on static HTML pages. I used WordPress, the website engine that I still use today. I was excited about how much easier it was to create sites in WordPress than it was using static HTML, and commented to a friend at work about it. “But,” I said, “it means that now my website is just a blog.” My friend replied by telling me something that planted a seed in my mind, something that took many years to grow.
“Every website is a blog,” he said. I asked him what he meant, and he asked me what websites I enjoyed reading. I told him that I really liked reading tech news websites like AnandTech and Gizmodo. “Both blogs,” he said.
I didn’t understand. “But a blog is a personal website,” I replied, “they’re just what people use to spout their opinions online.”
“No, a blog is a website with regular new entries that always appear on the front page. No websites that people visit every day use static HTML anymore. Every website is a blog.”
Think about that the next time you start to feel that there are negative connotations attached to the word “blog.” The word “blog” does not make a website a personal journal. It makes it a website that is tended to by its owner at least a little bit every day, and every major authority website like AnandTech or Gizmodo was once a small time operation run by a few people, or just one person. With the right nurturing, your blog could be next. Don’t ever devalue it.