If you have a website focused on a single product or type of product, you may occasionally have difficulty coming up with new topics about which to write. Long-tail keyword research can be extremely helpful with these because it gives you new topic ideas based on keyword phrases that real people have searched for. I have previously written about using the Google AdWords Keyword Tool for keyword research, but the problem with the GAKT is that it only shows keywords which have received significant search volume. If the main keyword you’re working with is already considered “long-tail,” you won’t receive additional keyword ideas from the GAKT. In this case, Google itself is an excellent tool for keyword research thanks to the Google Suggest feature.
Begin by visiting Google. Search for anything and click the Gear button on the results page. Select Search Settings on the drop-down. Click the Never Show Instant Results radio button under the Google Instant Predictions heading. Finally, click the Save button at the bottom of the page. Disabling Google Instant doubles the number of keywords that Google Suggest will show you.
Return to Google’s front page. Type your primary keyword, insert a space and type the letter “a.” Google Suggest will display as many as ten different keyword suggestions in a drop-down. Back over the letter “a” and type “b.” As you go, I suggest using Excel or a similar program to record all of the keyword suggestions displayed for each letter. Don’t forget to try numbers as well. By using a few different seed keywords, you can get hundreds of different keyword suggestions in this fashion with little effort.
Once you’ve created your list of long-tail keywords, you’re going to want to organize them in some way so you know which keywords you should tackle first. I like to use the Google Adwords Keyword Tool for this; simply copy the keywords out of Excel and paste them into the GAKT. If you organize the keywords in a single column, each will appear on its own line when you paste them into the GAKT. This way, you can simply paste and click the “Search” button. You’ll then see how many people have searched for each keyword, both within your own country and worldwide. Export the list as a CSV file and paste it back into Excel.
Although the GAKT will not show how many people have searched for certain keywords if they don’t receive consistent search volume, the fact that a keyword appears in the Google Suggest drop-down means someone has searched for it. If you search for some of these extremely long-tail keywords, you’ll probably find that there aren’t currently any good results. If your website has a decent amount of authority, you should easily be able to claim the first position on the results page by providing good content about that keyword.
Admittedly, using Google Suggest for keyword research can get a bit old after you’ve run through the alphabet with a few different keywords. When you get tired of performing your keyword research manually, give Übersuggest a try. This tool runs through the entire process I’ve described above automatically and generates a plain text file that you can easily paste into Excel, the GAKT or another tool.