Posted by Aiden Clinton
on May 24, 2011 in Website Promotion
| Comments Off on Generate a QR Code for Your Website
A QR (Quick Response) code is a small square barcode that you may have seen on websites and in print media. QR codes can contain text, but more often they are used to link to online resources such as website URLs. Most smartphones either have direct support for reading QR codes, or can add this ability with free applications. To use a QR code, a person with a smartphone merely needs to take a picture of the code, and their phone’s built-in browser navigates to the associated website. If you plan to receive any mobile phone traffic on your website — and given the prevalence of smartphones today, you should — a QR code represents an extremely fast way to get a mobile phone user to your website without that person needing to remember the URL.
What can you use QR codes for? Be creative! Off the top of my head, I can think of three interesting uses:
- Place a QR code in the sidebar or footer of the desktop version of your website. All a smartphone user needs to do is take a picture of the code, and now they’ve got the mobile version of the site loaded on their smartphone.
- Place a QR code in newspaper or magazine advertisements. A smartphone user can take a picture to instantly view more information about the product and hopefully place an online order.
- Viral marketing. Because QR codes haven’t taken off in the United States the way that they have on some other countries, try plastering your website’s QR code in conspicuous locations around your town. A person who sees a QR code for the first time might be especially likely to investigate out of sheer novelty value.
Because the use of QR codes requires no license, numerous QR code generators exist online. One of the most user-friendly that I know of is GoQR.me. It works like such:
- Proceed to the website and click the “URL” tab on the left side of the page.
- Type the URL of your website. The tool generates a QR code automatically.
- Drag the slider on the right side of the page until the QR code is the desired size.
- Click the “Download” button to download the raw image, or click the “Embed” button to get the raw code for embedding the QR code on your website or a forum post.